SaaS solutions for sport broadcast and AI automation

What makes us different from other companies?

Based in Stockholm, Sweden, with long experience in developing business-critical systems, we are ready to build the future of sports broadcasting and sports data. We are building a portfolio of software and services with market-leading quality and user experiences that create business opportunities for us and our business partners.

Live Arena Sports is part of Sportway Media Group, a leading company in the media and entertainment business. Sportway Media Group works with content owners in how to produce, market and monetize its sport, athletes and associated brands. The group includes MyGame, Sportway and Live Arena Sports.

MyGame is the customer facing B2C brand from Sportway Media Group and Norway’s most exciting new media company. With intelligent sports cameras and in close cooperation with sports federations, MyGame creates a new and exciting subscription-based media market.

Sportway is an AI-automated sports video and data production company which provides end-to-end, fully automated video production of live sporting events.
We bring the power of live and on-demand video streaming to organisations everywhere to ensure that all sports, on all levels are available for everyone.

We are Live Arena Sports

Lars Lingman


Gabriel Schölander

Software Architect

Magnus Tüll

Software Architect

Johan Gustavsson


Arvid Kullhammar

Frontend Developer

Sebastian Svensson

Frontend Developer

Marcus Hultgren

Frontend Developer

Filip Wieselgren

Frontend Developer

Jonas Widegren

Backend Developer

Daniel Broström

DevOps and TechOps

Robin Blidstrand

Product Specialist

Tobias Burnesson

Integration Developer

Adam Lundblad

Tech Team

Emma Bäckman

Tech Team

Markus Moév

Tech Team

Wilhelm Björn

Tech Team

Ludvig Williamson

Tech Team