We’re a team of creators, engineers, and sports fans shaping the next era of sports technology.

Our journey

Founded in 2019, Live Arena Sports set out to build scalable, fully automated systems for sports production — powered by AI cameras, edge computing and smart cloud technology.
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Since then, we’ve continuously expanded our platform with new products to meet the needs of federations, leagues, coaches, broadcasters, and fans alike.
As part of Sportway Media Group, we've grown into a dedicated team of 24 people, operating our services in Europe, Australia and New Zealand.
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Today, our systems produce more than 5,000 matches every week — streamed across more than 60 Playsites worldwide reaching 200 000 viewers per day.

Live Arena Sports is part of Sportway Media Group, a leading company in the media and entertainment business. Sportway Media Group works with content owners in how to produce, market and monetize its sport, athletes and associated brands. The group includes MyGame, Sportway and Live Arena Sports.

MyGame is the customer facing B2C brand from Sportway Media Group and Norway’s most exciting new media company. With intelligent sports cameras and in close cooperation with sports federations, MyGame creates a new and exciting subscription-based media market.

Sportway is an AI-automated sports video and data production company which provides end-to-end, fully automated video production of live sporting events.We bring the power of live and on-demand video streaming to organisations everywhere to ensure that all sports, on all levels are available for everyone.

We are Live Arena Sports